EightWest is a West Michigan broadcast television station. In need of new, unique studio set, EightWest reached out to the RT London team.
Being a broadcast television station, eightWest encounters unique requirements for their studio sets. They were looking for a custom look that was unique for the eightWest brand. When the furniture arrived at the station, their marketing department loved it so much that they decided to include the couch in the image commercial for the program.
RT London took the time to understand eightWest's specific requirements and offered solutions that had a custom feel at a reasonable price. It was important to have a durable product with the high volume of guests that came onto the show. During the design process, eightWest was able to tour the RT London manufacturing facility. After getting a behind the scenes look at how their products were built, they were confident RT London could provide a quality product that would last for years, even with the high volume of use.
An energetic, one-hour-a-day destination to experience everything West Michigan. EightWest takes viewers to places they haven’t been, showing them resources around them to improve their lives, and exploring what’s happening that makes West Michigan hip, trendy, stylish and exciting.